know thyself...
Know your presence on the web! Keep tabs on which tab is tabbed the most. The Statistics Section lets you know who's browsing you, when they're browsing you, and maybe even why they're browsing you. From screen size to operating system, to which page of your site is most viewed, the information presented in the Statistics Section helps you get to know your audience better.
Navigation Bar
The Navigation Bar indexes the entire Statistics Section for you. Here, you can select which Month and Year you would like to get info on. As you can see, the Navigation Bar is divided into sections, depending upon what information you want to obtain. Find out the Who, What Where, When, and Why with just a click of the mouse. Information is power. In related news, Honda has just built a car that runs off of encyclopedias.
Summarize the month's traffic with just a glance. The colors indicating "Unique visitors", "Number of visits", "Pages", "Hits", and "Bandwidth" correspond to the rest of the graphs listed below the Summary Section.
Unique visitors: Not the number of visitors with six toes and blue hair, but rather, visitors unique to your site (not repeat visitors). Your mom refreshing your site in her browser every three minutes to drum up your site's traffic will not count as a unique visitor.
Number of visits: The actual number of visits your site received that month. As you can see, under the number is the average visit per unique visitor.
Pages: The number of pages throughout your entire site that have been seen for the month. Again, underneath the number is the average number of page views per visit.
Hits: How do hits differ from page visits? Here's an example: Let's say you have 100 pictures on your home page and you've had just one unique visitor view your site. You'd have 100 hits, one visit, and one unique visitor. Hits can also be skewed based on the number of banners, images, an other CSS items strewn throughout your site.
Bandwidth: Check out how much power is being used to view your site. The lower the bandwidth, the faster a page loads. The resolution, size, and number of images, the amount of content, and other factors (video, etc.) all affect your bandwidth usage. As you can see, the average bandwidth per visit is shown in the parenthesis underneath the month's usage.
Note: Statistics Summaries are updated daily, so a new year will be shown on January 1st and not beforehand.
Monthly History
All the information you need for a quick glance of the year's traffic, based on month. As you can see, during the month of December, 2008, this particular site had 11 Unique visitors, with 41 Visits total viewing 8992 Pages, generating 38,384 Hits, using 116.84 MB of Bandwidth.
Find out which day of the month generated the most traffic for your site. Apparently, during the weekend of December 6th and 7th, everyone was busy doing something else besides visit this site. I can't blame them...we had really nice weather that weekend.
Days of Week
Is your site a weekend destination, or a cure for productivity for Monday through Friday office workers across the globe? Find out with this chart, graphing which days of the week your site is viewed the most. For this site, Tuesday generates the most Hits and Bandwidth and Thursday has the most Pages viewed.
Find out what hours of the day your audience is viewing your site. As you can see, no one needs help with their spotlet at two in the morning. They my need help hailing a cab, though...
I'm Huge In Japan.
No, you won't find Carson on this list, but you will see which IP hosts are most active during the month.
Peter Parker and Optimus Prime aren't listed here, but the search engines' content crawlers sure are. A little tech lesson: sites such as Google and Yahoo! routinely send out "robots" and "spiders" to read content on your site in order to better adjust their search results. These imprints can skew visit information, so the information of their footprints is listed here. The information listed here also helps you determine how relevant your site is to Google's or Yahoo!'s search engine.
Visits Duration
See if your guests are overstaying their welcome or see what you can do to keep your visitors' attention. As shown, the average time logged into this site for December 2008 is 1976 seconds, or just shy of 33 minutes.
File Type - Web Compression
See what file type is leading to the most hits. That Flash movie may have generated a lot of visits, but that jpeg of your girlfriend is what's keeping your site afloat...
See what page is most popular with your visitors. My guess is the one with the jpeg of your girlfriend...
Operating System
See if your users are Macs or a PCs. Or Penguins.
Browsers
While Firefox is the browser of choice for spotlets, your grandma may still be using Internet Explorer 2. See who's using what browser to view your site.
Knowing your audience is always a plus. If, for example, 90% of your visitors are viewing your web site through an iPhone, you may want to change your site's design accordingly. Conversely, if your spotlet is being shown on the Jumbotron at the Super Bowl, you may want to look into selling some ad space and retiring early.
See how traffic is getting directed to your site. Are most of your visitors typing in your web address themselves? (Direct address) Are they being linked in from cnn.com or iht.com? (Links from a NewsGroup) Are people Googling you? (Links from an Internet Search Engine) Or are they getting to your site from your buddy's spotlet? (Links from an external page)
Search Keyphrases & Search Keywords
See what your legions of fans are typing to search within your site. Maybe that hidden article on wrist massages is more popular than you think.
How many of your visitors added your spotlet to their browser's favorites?
HTTP Status Codes
See how many error messages were displayed throughout the month.
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